Beauty  •  Wellness  •  Hospitality  •  Guest Experience Turnkey beauty experiences

For the brands, agencies & events that can’t afford anything less than flawless.

The Collective Beauty Group provides licensed beauty, wellness, and grooming professionals for experiential activations, festivals, corporate events, and brand campaigns — with staffing, coordination, and on-site execution fully managed.

20 yrs
Founder Experience
$2M
Liability Coverage
Worldwide
Travel-Ready Teams
1 Vendor
Turnkey Execution
Our Services One contract, one point of contact

A full beauty team — handled.

We manage recruiting, vetting, coordination, and on-site leadership so your team can focus on the guest experience.

💄

Beauty Activation Teams

  • Makeup artists
  • Hairstylists
  • Barbers
  • Grooming specialists
  • Lash specialists
🌿

Wellness Activation Teams

  • Estheticians
  • Skin care professionals
  • Nail technicians

Activation Support

  • Team coordination
  • Check-in & guest flow
  • Service queue management
  • Vendor & event coordination
  • Lead artist oversight
🥂

Event Types Served

  • Festivals & brand tours
  • Experiential activations
  • Corporate conferences
  • Product launches
  • Luxury hospitality suites
Sample Activation Concepts Moments guests remember

— and brands measure.

no. 1

Beauty Refresh Stations

Fast, polished touch-ups that keep guests photo-ready throughout your event.

no. 2

Festival Glam Lounges

Full-service glam destinations that become the most-shared moment on site.

no. 3

VIP Touch-Up Bars

White-glove service for talent, executives, and VIP hospitality suites.

no. 4

Men’s Grooming Experiences

Barber-led lounges that bring an underserved audience into the experience.

no. 5

Skincare Sampling Activations

Licensed estheticians who turn product sampling into real consultations.

no. 6

Product Demonstrations

Professional artists demonstrating your product the way it deserves.

Why Partner With CBG

The specialist your vendor network is missing.

  • I.
    Licensed & insured professionalsEvery artist is a licensed, vetted professional — backed by $2,000,000 in general liability coverage.
  • II.
    Single vendor solutionFully managed staffing and coordination: one contract, one invoice, one accountable partner.
  • III.
    Scalable, travel-ready teamsBased in New Orleans with nationwide and international deployment for tours, multi-city programs, and destination events.
  • IV.
    White-glove service standardsGuest-focused, hospitality-trained, and personally directed on site.
Founder-Led, Every Time Krystal A. Burrell
Founder + Executive Creative Director

Every activation is personally overseen by Krystal — your primary point of contact from pre-event planning through on-site execution.

  • Nearly 20 years in the beauty industry
  • Licensed cosmetologist & professional makeup artist
  • Customer experience & operations leadership
  • Live event & activation beauty services
  • Luxury client experience development
Book CBG Interested?

Add CBG to your vendor network. Let’s connect.

Tell us about your event and we’ll respond with availability, a recommended team, and a proposal. Based in the Greater New Orleans area — available nationwide and internationally.

Greater New Orleans Area · Nationwide & international travel

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